The process of creating a web resource of any category implies a range of important preparations. You should not underestimate such moments like a new domain registration or hosting selection. Simplicity, comfort and stability of website access are the factors that form positive impression of users on the initial stage of website operation.
If you neglect selecting an address and register a domain that will not reflect the website character or will be too hard to recognize by an average internet user, the promotion process of such website will turn to a problem.
Where and how is it better to register a domain for a new website: selecting zone and level?
Today a lot of companies offer services for technical and software maintenance for web resources. Websites for domain registration are the part of such services. These are commercial online services that have a license for selling personal literal identifiers. Website owners should be ready for a big variety of prices that depends on the domain zone, popularity and a lot of other factors. In order to make a choice, first you need to get familiar with the technology of personal literal addresses binding and their classification system.
Domain registration is tightly bounded to the hosting purchase, as the mechanism of user access to website resources implies direct call to the hoster’s address range. Technically a domain name is a personal literal address that substitutes a complex numeric consequence of the IP-address. It is used to simplify the navigation in the network.
The actual address leads to a specific remote point in the internet – physical or virtual server where information and resources are located, and the system of domain names recognition DNS simply matches the complex host IP address and the attractive sensible combination of characters. Addresses are classified by categories that create the hierarchy of administrative zones in the internet. The consequence of characters after the point can show the geographic and national identity of the website, as well as its type.
According to such classification domains names are divided into:
- National – a combination of letters that are given for specific countries by domain registration centers. These can be Latin, Arabic or Cyrillic letters. In Asian countries hieroglyph are used for this;
- International – these domain names can contain letters from any alphabet, but they are not related to country names, they can mean the kind of activity;
- Generic domain names that are represented by a list of universal literal combination, well-known by any internet user: “com”, “net”, “org”, etc.
Today such classification system is considered as a conventional hierarchy that simplifies navigation and administration but doesn’t define where you can register a domain. It doesn’t limit an owner in choosing a group (the exception is reserved domains for educational, military and State requirements).
Also the domain names are divided into a few levels:
The zero or a root level contains point symbol. There can be no address in the internet without this symbol.
The first level, the top one or (TLD) is the rightmost part of an address before the point (com, net, org, ru and other combinations).
The second level is a full user domain name, such as “name+TLD”. The samples are: google.com, yandex.ru, wikipedia.org.
The third and higher levels are made up by adding new addressing elements with demarcation points. You need to see the difference: “compaty.com.ru” domain is not the first level for “com.ru” TLD, it is only a third level for “ru”. “Web.company.com” is a sample of the third level domain. Such names with the private domain of the second level are called “subdomains”.
Domain registration of the second level is the most up-to-date and popular service offered by domain registrars. Using it anyone can receive the domain name he needs.
For instance, a e-commerce site that works with Russian language consumers is possible to have a literal name from the national category that means that the site belongs to European internet space. Such choice is not obviously makes sense, but it’s fully possible.
Owners of web resources have wide capabilities in marketing and PR sphere due to a wide choice of domain names. Domain registration turns to a creative process while the address itself – into a naming product. That is why people are hunting for the best literal domain names.
This rush is fair as a well-matched domain name becomes an effective marketing instrument. They are easy to remember, users faultlessly associate it with the site’s activities. Such domains help to increase the number of visitors (type-in traffic), and, finally, look nice on promotional materials.
In order to choose the most suitable domain name, you should not register a domain name clicking on the first site you see in the search results. It will be much better to find a company with big experience in the area of internet services.
Such specialists will not only offer a client a wide range of unoccupied domain names and help to find the most suitable combination, but also can provide a list of popular names that will soon become vacant. If the address you like is unavailable, you can try to buy it out from the current owner or choose another zone, where it is available for rent.
